👇 Choose Your Type Of Content

• [ ] Everyday Life

• [ ] Educational or How-To

• [ ] Social Experiments

• [ ] Skills

• [ ] Skits

• [ ] Audience Generated

• [ ] Trends

👀 Viral Content Creation

The Hook (3-5 seconds)

Nothing matters more than the first 5 seconds of your video.

<aside> 🪝 Hooks Holy Grail

<aside> 1️⃣ Hook Requirements

• [ ] Be 3-5 SECONDS long (to avoid the viewer scrolling away)
• [ ] Spark CURIOSITY for the viewer to watch until the end
• [ ] Be CLEAR and EASY to understand
• [ ] Determine the VALUE of the video </aside>

<aside> 2️⃣ Hook Examples

• +50 Examples </aside>

<aside> 3️⃣ How to deliver a hook

• [ ] Speaking to camera
• [ ] Text Block
• [ ] Post’s Captions </aside>

<aside> 📌 Hook Writing Roadmap

• [ ] Start with the end in mind
• [ ] Follow The Requirements to write your hook (note: get inspo with the hook examples above)
• [ ] Determine how you’ll deliver your hook
• [ ] BONUS: Create a 2nd hook to get viewers even more curious </aside>

</aside>

The Value (15s-2min)

If one second of your video doesn’t add value, take it out (cut the “hmms” and any empty spaces)

<aside> 🫣 Every second matters

• [ ] Remove any pauses or spaces in the story
• [ ] Add eye candy to your video with emojis, gifs, b-roll, or stock footage
• [ ] Adding quick-moving subtitles
• [ ] Sound effects and music changes </aside>

<aside> 🚨 IMPORTANT NOTES

• [ ] Relatable
• [ ] Shareable
• [ ] Repeatable </aside>

The Payoff (last 5 seconds)

Never resolve your video until the final 5 seconds.

<aside> 🔚 Every video should end by

• [ ] Satisfying the craving that you gave the viewer in the first 5 seconds
• [ ] Answering the questions you raised in their minds </aside>

If you see someone about to do a backflip on a trampoline, the payoff is usually a fail, and if you see someone cooking a meal, the payoff is seeing the final dish.

Small details before we hit post on every video

• [ ] Hashtags: If you use #honda, it will go to people who are interested in Honda. If you use #viral, it will go to ANYBODY. You have a better shot of a good watch time when you're intentional about who sees it first.
• [ ] Use TikTok Sounds: This way it hits people who like the audio.
• [ ] Clear Thumbnail: If it's a repeatable idea and people want to find it on your feed, that will be impossible without adding a title to the thumbnail.